Japanese street fashion
began to emulate
during the middle of the 19th century.
By the beginning of the 21st century it
had altered into what is known today as
'street fashion'. The term 'street
fashion' is used to describe fashion
where the wearer customizes outfits by
adopting a mixture of current and
Such clothes are generally home-made
with the use of material purchased at
At present there are many styles of
dress in Japan, created from a mix of
both local and foreign labels. Some of
these styles are extreme and
similar to the
seen on European
The rise and fall of many of these
trends has been chronicled by
since 1997 in the fashion magazine
which is a notable magazine for the
promotion of street fashion in Japan.
Types of Japanese street fashion:
Containing many different styles and themes within its
boundaries, Lolita has become one of the larger, more
recognizable styles in Japanese street fashion. Now gaining
interest worldwide, Lolita is seen as one of the many different
styles that brings the "cute" in Japan.
Ganguro street fashion became popular among Japanese girls in the early 2000s. A
typical look for a "Ganguro Gal" is to wear brightly colored outfits,
mini-skirts, and tie-dyed
The Ganguro style consists of bleached hair, a dark tan, fake eyelashes, black
and white eyeliner, bracelets, earrings, rings, necklaces and platform shoes.
kogal (kogyaru) look is based on a high school uniform, but with a
and often other modifications as well. The girls call themselves gyaru
(gals). This style was prominent in the 1990s, but has since declined.
While bōsōzoku fashion has not been popular since the 1990s, the
stereotypical bōsōzoku look is often portrayed, and even
caricatured, in many forms of Japanese media such as anime,
manga and films. The typical bōsōzoku member is often depicted
in a uniform consisting of a
jumpsuit like those worn by manual laborers or
a tokko-fuku (特攻服), a type of military issued over-coat with
slogans. These are usually worn open, with no shirt underneath,
showing off bandaged torsos and matching baggy pants tucked
inside tall boots.
style of Visual Kei consists of striking makeup, unusual hair styles and
Androgyny is a popular aspect of the style
visually, especially within the entertainment field. Some of the more well-known
and influential artist groups include
Malice Mizer and
Dir en grey.
short for "costume roleplay", is a type of performance art whose participants
outfit themselves with often elaborate costumes and accessories as a specific
character or idea. Often, the
fusionists of this street fashion will dress
up as characters from manga, anime, tokusatsu, and video games. Less commonly,
they will dress up as characters from live action television shows, fantasy
movies, and Japanese pop music bands.